Stakeholder
Know who's in the room
A Stakeholder captures a single person involved in a deal, along with the role they play, how much influence they hold, and how they currently feel about moving forward. Unlike a generic contact or attendee record, this outcome is deal-scoped: it exists to map the buying group and track sentiment as an opportunity progresses. It differs from an action-item or next-step outcome in that it describes a person and their position, not a task to be done.