Pain point

The customer's words, not your paraphrase

A Pain point captures a specific problem a customer is hitting, kept as the verbatim quote and linked to their account. It turns a passing comment in a call into a durable record you can search, count, and route. Use it when you want product, sales, and leadership working from what customers actually said instead of secondhand summaries.

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Related outcomes

Pain point - a meeting outcome in Tana