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Objection

Every objection, in their words

An Objection captures a single concern, hesitation, or blocker a prospect raised during a sales conversation, along with how the rep responded and whether it was resolved. Unlike a general action item or a meeting note, an Objection is deliberately narrow: it isolates one point of friction so patterns can be tracked across deals. It differs from a competitive mention or a feature request in that its focus is the buyer's reason for resistance, not a specific competitor or a roadmap ask.

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Related outcomes

  • Action item

    Every commitment from a meeting, with an owner, a due date, and the source it came from.

  • Decision

    Capture what you decided, why, and what you ruled out.

  • Open question

    Every unresolved question captured, with a name attached to it.

  • Risk

    Capture a threat to an objective with its likelihood, impact, and mitigation plan.

Objection - a meeting outcome in Tana