Churn / expansion signal
Know which way an account is heading
A Churn / expansion signal captures an early indicator, surfaced in a meeting, that an account is trending toward risk (likely to churn or downgrade) or toward growth (likely to expand or upsell), together with the evidence that justifies it. Unlike a task or a follow-up, it is not an action to complete but a directional read on account health that a rep or CS owner can act on. It differs from a meeting summary in that it isolates one specific, evidenced signal rather than recapping the whole conversation.