Buying signal
Catch intent to buy as it happens
A Buying signal captures a moment in a conversation that indicates intent to purchase, expand, or move a deal forward - along with how strong that intent appears to be. Unlike an action item (which assigns work) or a risk (which flags a threat to a deal), a Buying signal is an observed indicator of demand: budget confirmation, a stated timeline, a competitive displacement, or explicit interest in a capability. It differs from a general note in that it is scored and directional, feeding pipeline and forecasting rather than meeting recall.