Spot at-risk accounts before they churn

Captured on the call

• Metrics: 40 percent of students drop language practice by week 6, they want completion above 70 percent
• Pain: teachers spend hours building review sheets Saga would auto-generate
• Champion: Priya Rao, district curriculum lead, pushed for the pilot herself
• Decision criteria: classroom dashboard, offline audio, rostering via their SIS

Still missing

• Economic buyer: budget owner never named, likely the assistant superintendent
• Decision process: no timeline or approval steps confirmed
• Paper process: procurement and data-privacy review requirements unknown

Next step

Theo asks Priya to bring the budget owner to the follow-up on Thursday and to walk us through how the district approved their last software purchase.

The objection

District buyers like the product but push back on rollout: teachers already juggle a gradebook, an LMS, and two messaging apps. A curriculum lead at Northwind Academy put it plainly: 'If it needs a training day, it is dead on arrival.'

How reps handled it

• Best: Theo showed the 10-minute class setup live on the call, then offered a 2-week pilot with one teacher. Both deals advanced
• Weak: two reps pivoted to feature depth, which reinforced the 'too much tool' fear. Neither deal moved

Recommended response

Lead with the single-teacher pilot, not the district rollout. Show class setup live, and share the Harborview pilot story: one teacher, zero training, 38 students active in week one.

What the prospect said

A district admin named Priya Rao said LingoPeak quoted them 30 percent less per seat and pitched a classroom dashboard as their headline feature. She admitted teachers found its lessons repetitive after a few weeks.

Where they beat us

• Lower per-seat price on annual school plans
• Polished teacher dashboard demo, strong first impression
• Faster procurement, they offer a standard district contract

Where we win

• Learners stick around, our streak retention is roughly double theirs
• Listening-first lessons and the podcast feature, nothing comparable on their side
• Real audio from native speakers versus their synthetic voices

Suggested counter

Do not fight on price. Ask the buyer to compare week 6 engagement in both pilots, that is where LingoPeak's repetitive lessons show. Offer the Saga classroom pilot with the progress digest for teachers.

Draft email

Hi Priya, thanks for the call today. Quick recap: you want the Spanish pilot live for 3 middle schools before the Aug 12 in-service day, and rostering has to run through Clever, no manual CSVs. I will send the Clever setup guide and a 2-week pilot plan by Wednesday, and our team will hold Aug 5 for the teacher onboarding session. If the plan looks right, we can countersign the pilot agreement the same week. Does Thursday 10am work for a short check-in?

CRM next steps

• Move deal to Pilot scoping, close date Aug 15
• Log blocker: security review needs our SOC 2 report, send it with the recap
• Add Marcus Bell (IT director) as the Clever contact
• Set follow-up task for Thursday check-in

From the call

Priya confirmed budget is approved for up to 400 seats this school year. The only open risk is the Clever integration sign-off, which sits with IT, not with her.